Audience feedback

I showed both the digipak and the magazine advert to two members of staff and five pupils. The response was positive. In particular they commented on:

• The bright colour tones which were consistent with the atmosphere of the song.

• The composition within individual picture frames.

• The 'fun nature of the pictures which corresponded with the fun nature of the song'.

• The fact that the digipak contained track listings and other relevant information such as bling records company and the bar code.

• The fact that the magazine cover presented and idealised picture of the band which would appeal to a young female audience who would want to be like these idealised figures.

The audience feedback was so positive that we did not need to make any additional changes.

Constructing the Digipak

We assembled our Digipak using Photoshop this included us editing 6 different pictures then we placed them on a Digipak template and merged them all together. We developed a 6 panel 1 CD Digipak, which has a tray in middle and the measurements are 5.49" X 0.31" X 4.94" Inside the digipak it contains pictures with the name of our group, name of our album, songs in the album, label name, barcode and copyright. Photoshop helped us edit all the labels and merge them all together to make a final picture.

Music video rough cut/feedback

Initially, we played around with Adobe Premiere Pro to practice our editing skills. We tried editing to the beat and syncing the lyrics with Arsena's lips.

Second day of editing

On my second day of filming I had to add the band scene footage to Premier Pro and edit them to the rest of the footage on the timeline. It took me a while to fit it all in the 3 minute song and use footage that would attract viewers to watch it again and that is not repetitive. At the end of the day it all went smoothly and I finished the Music Video and it has been liked by whoever has seen it.

First day of editing

On the first day of filming I added the song onto Premier Pro where we edited the video. I then added all the footage that we had recorded and started putting it together and matching the lip syncing with the song. I had to cut a lot of footage and use dissolve and other effects to make the video look as good as other Music Videos. 

Second day of filming

On our second day of filming featured a band scene. We played instruments and Arsena (the lead singer) successfully lip synced to the son. We had to set up all the instruments in the band room as well as having to ensure that we had perfect lighting to flatter all members of the band and to have a professional quality/feel to the video.

First day of filming

On our first day of filming we set up the camera in Central London and started filming footage of me and the girls walking around and doing funny things. We went to different places to get different shots and views that we had planned for it to fit with our music video. We captured different shots that we was taught throughout our two year course of media and we had to match them to our music video theme of friendship and girl power.

Costumes and Props

Constructing the magazine advert

When were completing our Magazine advert on Photoshop, we choose a picture of our band and added our group name, name of the song, our song rating and websites where our song will be shared/streamed on. We decided to use streaming websites such as spotify as they are very popular because people can listen to a wide variety of artists. We used different layers for the little icons within the image. Photoshop helped us merge everything together and get a final magazine advert.

Risk Assessment

Risk Assessment

Group Members: Arsena, Naomi and Tanya Location: Train Station

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Hit by a train	Actors	1	5	Not likely very severe	Make sure no one is near the trains or train tracks during filming or before filming.	Yes
Trip over the platform	Everyone	2	4	Likely Severe	To stand behind the yellow line on the platform	Yes
Fall down the escalator	Everyone	3	2	Not too likely to happen Not too severe	To look carefully before walking with the equipment	Yes
Running at the station	Everyone	5	3	Likely Quite severe	Make sure to take time when in the station. Especially when it is crowded because you could fall and break something or hurt yourself	Yes

Animatic

Storyboard

1. Train

- wide/mid shot of train going past

-show tanya and arsena going inside train                 

2. Inside Train

-pov angle, mid shot

-tanya and arsena talking

3. Picadilly Circus

-wide shot

-pan sideways 

-establishing shot

4.Chinatown

-pov angel

-wide/mid shot

-tracking shot

-high angle

-arsena, tanya and naomi walking

5.Kpop/Anime store

-pov angle

-mid shot

-tracking shot

-long shot

6.Five Guys

-pov angle

-tanya, arsena and naomi eating

-mid shot

7. (near) Trafalgar Square (statue people)

- pov angle

-wide shot

8. M&M World

-pov angle

-mid shot

-high angle

-close up

-pan

9. Sunset

-time lapse

-wide shot

Shot List

Shot List
Scene	Shot Number	Description
Train Station Leicester Square (M&M World) Piccadilly Circus Covent Garden (Five Guys) China Town (Back to) Piccadilly Circus  Greenery/ Park	1, 2, 3, 4, 7, 15, 27, 28, 29 5, 6,  8, 9 10, 11 12, 13, 14 15, 16, 17 18,19, 20, 21, 30, 31, 32 22, 23,24, 25, 26	Mid shot, close up shot, point of view shot and low angle Long shot, wide shot, close up and birds eye view Point of view and Mid shot Wide shot Wide shot, long shot and point of view shot Point of view and wide shot Close up

Purpose of the music video

Mind Map created by tanyaahmedx with GoConqr

A Model of the Media

Alex Southam

Alex Southam 

Alex Southam freelances for OB management. Initially he was qualifying to become a lawyer. However, after a while he felt as though it didn't allow him to explore his creativity. Therefore, he began to make music videos to learn about the trade of the music video making business.

To begin with Alex had grasp the concepts of working with camera angles/shot, lighting and editing. He mainly enjoyed continuous shots using very little cuts. This is evident in many of the music videos he has directed. He liked to play around with the format of the videos as it enabled him to have real artistic freedom and try new techniques.

Alex did not like to work on commercials as they didn't allow much freedom or allow him to develop his ideas, instead they solely focused on making products look desirable to consumers in order to gain profits.



Alt-J - Tessellate is a perfect example of  music video with continuous filming with no cuts. It was a very low budget film of £10,000 and was shot in 1 day. The video has a large cast and they used special After Effects.

 Alex prefered to publish his work using Vimeo instead of other platforms as he considered it to have a higher status as it is becoming an increasingly important platform.

Alex Southam, director of acclaimed music videos for Alt-J, Chase & Status, Laura Mvula, Tom Odell, Lianne Le Havas, and others joined Rogue Films in London for his music video and commercial work.

Alex has become one of the UK's most promising young directors working in music video in the past couple of years, first made an impact with his videos for Binary, Labrynth Ear and I Break Horses, and then directed the ambitious video for Alt-J's Tessellate - a hip-hop retelling of Raphael's painting The School Of Athens – which garnered a nomination at the UK Music Video Awards in 2012. 

Since then he has directed videos for Chase & Status, Tom Odell and his video for Laura Mvula's She was nominated for best pop video at this year's UK MVAs. 

Dom Gomez, head of content at Rogue, says: "It’s not every day that you meet a talent like Alex. His bold, story-driven ideas, alongside his eye for detail, makes him a really important part of our roster. He feels perfectly placed to broaden his career into content and commercials.”

Alex will continues to be represented by OB management for music videos in the UK and the US.

Shooting Schedule

Emil Nava

Emil nava from tanyaahmedx

Jamie Thraves

Location Sheet

Location Visit Sheet Music Video Title: Sun Goes Down Writer: Arsena, Naomi and Tanya Director: Naomi Nuamah Date: Friday 2nd October and Wednesday 7th October

Access to location via: Train, bus and walking Name and number of location contact: Leicester Square  Picadilly Circus China Town Train Station Covent Garden Location Info: Leicester Square - Here we are going to M&M World, as a way to showcase some of London's exciting tourist areas. We will be showing ourselves enjoying the attraction as a part of our music video. We wanted to go here because we thought we could get some shots of us amongst a scenery which is colourful and attractive, which reflects our colourful and bright song.   Picadilly Circus - We wanted shoot a wide shot of this place as it is an appealing and interesting part of London. We also wanted to go to as many of London's iconic tourist attractions as possible, and this was one of them. China Town - We wanted to go here as it showcased different cultures in our music video. We liked this area as it was a well decorated and aesthetically pleasing which we wanted to feature in our music video.  Covent Garden - We wanted to go to a restaurant in Covent Garden, which was Five Guys. This gave us the element of a day in the life of friends on a day out in London. We also wanted a variety of locations and tried to fit in as many as possible .

Health and Safety Issues to note: Be careful around the trains   Don't run on the escalators    Keep together as someone may get lost

Potential Filming Problems : We could, by mistake delete some of our footage A member of our team could not show up Our camera could stop working/lose battery A piece of equipment could break There could be too many interruptions during filming

Additional Notes:  (map of area/weather forecast etc)  The weather on Friday

Sexism in pop videos

Audience Research

To accompany our video we have chosen a song; Robin Schulz ft Jasmine Thompson - Sun Goes Down. We played this song to a few teachers and some peers from other media studies classes. We asked the m the following questions and here were some of their responses;

1. What words come to mind after hearing this song? (First impression/emotional response.)
Many people said they believed the song to be positive, upbeat, warm and an overall feel good song.

2. Which other artist's music did this music remind you of?
This song remained them of they replied with artists such as Carly Rae Jepsen, Major Lazer and Tori Kelly.

3. What are these artists music videos like? What would you expect to see?
Majority of people expected the music video include friends, dancing and goofing around.

4. How would you describe the mood of the song?
Uplifting, feel good, happy and radiant.

5. If the song was a colour, what colour would it be?
Most responses included bright, vibrant colours such as orange and yellow.

6. What pictures does the song create in your mind?
People dancing, being carefree in the summer, partying and being young.

7. What narrative do you imagine with this song?
Friendship, travelling, trying new and exciting things as well as making memories.

After the collection of this data we can conclude this song is viable and appropriate for our project.

Tanya Ahmed
Create your own infographics

Mood Board

 We designed our mood board with an Instagram theme. It contains images of places we plan to film and describes the genre of the song we have chosen.

Michael Jackson

Initial ideas

Rihanna - Shut Up and Drive

Katy Perry

Information about the artist

Jasmine Ying Thompson (born 8 November 2000), better known professionally as simply Jasmine Thompson, is an English singer and songwriter. Starting out releasing covers of songs in 2010, she achieved wider recognition after featuring on German deep house producer Robin Shultz's song "Sun Goes Down". This track charted within the top 10 in multiple countries including Australia, Germany, Austria and Switzerland. As of 2016, her YouTube channel has over 2 million subscribers and over 220 million views.

Audience Reception Theory

Make your own mind maps with Mindomo.

Lyrics

Lyrics
The lyrics to the song that i have highlighted emphasise happiness, travelling and having fun with friends before the sun goes down. 

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey
As the sun goes down

As the sun goes down
Doesn't matter where we are are are are
Doesn't matter where we are are are ar-are
Doesn't matter now

You are so lonely now [x2]

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey

You are so lonely now [x2]

As the sun goes down.

Editing to the beat

Today we practiced editing a video in sync to music. We learnt how to use markers to track the beat. We also learnt how to do a split screen with more than one video.

Copyright/Gaining Permission

We found Jasmine Thompson's twitter. We asked her for permission though twitter to use her song. This ensures we do not plagiarise and are following copyright regulations.

Ed Sheeran - Sing

Choosing the track

Collectively we played all these songs to sixthform students and asked which song they enjoyed best and thought we should create a music video for. These were the results that we got. Majority of people believed that we should create a music video for Jasmine Thompson as the sun goes down.

Choosing the track
Create pie charts
*

Star Theory - Richard Dyer

Mind Map created by tanyaahmedx with GoConqr

Planning

Today we planned to film our band scene. Whereby we are going to play instruments and Arsena will be lip syncing. We even took a photo of us taking a photo of planning what lessons the drama room will be free to be filmed in.

Branding of the Spice Girls

Styles of Music Video

Created with Padlet

Music video added value

The purpose of creating a music video is to maximise revenue streams. In many cases the song alone does not generate enough attention. However, when a video accompanies the song it then becomes a massive hit. Some examples of the are A-Ha Take On Me, Sinead O'Connor's Nothing Compares 2U and Daniel Powter - Bad Day. 

A-Ha - Take On Me


Initially, the Norwegian pop band A-Ha released Take On Me. The video was directed by Steve Barron and is filmed in an East End style cafe, includes a comic sketch with a combination of live action footage. The live action footage has been traced over to give the characters realistic movement. It took approximately 16 weeks to complete. In the 1986 MTV Video Music Awards the video for Take Me On won six awards; best artist in a video, best concept video, most experimental video, best direction, best special effects and view's choice. This shows that the video created by Steve Barron successfully commercialised the song.

Sinead O'Connor - Nothing Compares 2U


The Irish singer made this song a huge hit. The fact that it was so personal to her, and we can tell that by the video, made it touch the hearts of so many across the world.  The music video was originally intended to be shot in mainly in Paris. However, after watching back the footage of Sinead's close up of her singing the producers decided that, that should be the main focus of the music video.

Daniel Powter - Bad Day 

The music video accompanying Bad Day features a man and a woman walking and going about their daily routine over a few.

History of the pop video

Influential people in the history of the pop video
Bessie Smith
Bessie Smith was one of the most popular blues singer in the 1920s. She was even nicknamed "the empress of the blues." Bessie Smith stared in what is commonly argued to be the earliest pop video in 1929 of St Louis Blues. This recording is seen to be incredibly important as it is the most popular recorded version of the tune originally done by Louis Armstrong.  

In short film of the song Bessie Smith sings St Louis Blues and is accompanied by Fletcher Henderson's orchestra and pianist James P. Johnson. There are lots of people in this video and there is a narrative framing the song. Is it filmed in black and white which shows us it has been filmed a long while ago. This clip was shown in cinema for 4 years helping the song become popular because people would always hear the song there. Music featuring in cinema was one of the most common ways that artists would spread there music so for this song to be in cinema for 4 years tells us that cinema was very important in sharing music to people as the wasn't many other ways to share music.
Bing Crosby

Bing Crosby was one of the biggest stars in the world in the 1940s. He was a singer and an actor. Bing Crosby's warm bass-baritone voice made him one of the best-selling recording artists with leading record sales and radio ratings.
Bing Crosby's White Christmas was his most popular hit to date. It sold over 100 million copies around the world. The song was first introduced in 1941 on the radio and in 1942 it was included in the movie Holiday Inn. This shows that cinema was still important for artists to be able to share their music as there still wasn't that many ways to broadcast music. The increasing popularity of the radio also helped the increasing admiration of Bing Crosby's hit.


Frank Sinatra
Frank Sinatra was an American singer, actor, director and producer. He begin his career in the swing era as a singer. In 1946 he released his first album; The voice of Frank Sinatra. He was the original teenage pop idol, his music put forward a persona which audiences felt was compelling. In the film featuring Frank Sinatra we see him standing still in a formal suit.  The focus is on him and his talent.












Elvis Presley
Born in 1935 was the king of rock and roll. Presley's first single heartbreak hotel became a number one hit in the US. He energised interpretations of songs and had sexually proactive performance style. This made him very popular as he was controversial. In contrast to Frank Sinatra, Elvis wore leather jackets and catsuits. He also played the guitar. The focus was on his performance as well as his talent. This shows how the presentation of music has developed overtime. 

The Beatles and Top Of The Pops
John Lennon, Paul McCartney, George Harrison and Ringo Starr formed the legendary band; The Beatles.

Top of the Pops was a British music television programme, made by the BBC it aired almost every week between January 1964 and July 2006. Top Of The Pops was very popular as it featured the best top 40 music acts and was the only programme to do this at the time. Top Of The Pops created innovation and competition between acts to out do each other. Producers were only allowed an finite amount of videos to air so this encourages labels and bands to show a good video so they could increase tier sales and audiences would be excited to see it next week on the show. By 2006 Top Of The Pops had been beaten by other music channels which provided audiences music whenever they liked, individuals no longer had to wait for Top Of The Pops to hear new music. The Beatles played two songs at the Top Of The Pops; Ticket To Ride and Yes It Is. In this performance we see that all the band members are wearing the same clothing. This shows that they are united and all the same. They are also standing with very little movement or any actual scenery and few instruments. This encourages the focus on their raw talent. We see each individual thus further representing their talent equally.

A Hard Days Night was the first film to include music. This presented The Beatles boys' as cheeky chaps and showed a lot more of their personality than their video of them just standing being rather boring at Top Of The Pops. The Beatles were portrayed as being amazed at the constant attention they received and showed that they wanted nothing other than peace and quiet; however they were forced to deal with screaming crowds. The film premiered at the pavilion Theatre in London on 6th July 1964 and the soundtrack was released 4 days later. It was demanded so highly that more than 1,600 prints were in circulation simultaneously. Now as well as television music could be advertised during film.

The Beatles produced one of the first ever pop video. It features many different shots. Firstly, we are shown close up of each band members face. This was most likely done to attract the attention of the many obsessive girls who loved The Beatles' boys. Then, we are shown a mid shot of the boys and their guitars. They are dressed formally in the middle of a greenery setting which is seemed to be very unusual. The mid shot is shown for a while so it gives the audience time to reflect on the scenery, instruments and clothing. Then the camera sweeps in from the left presenting a side angle of the two band members playing their guitars, slowly zooming into a close up, then zooms back out and in again. This is a very uncommon way to film, grabbing the audiences attention more so as they do not know what to expect next. Randomly, we are shown extreme close ups of all the band members wearing dark glasses and then taking them off so we are able to look directly into their eyes. This was done with the intention to captivate young girls hearts as they were being led to feel as though they were staring right into their favourite band members eye's.
MTV
MTV was launched in 1981. The first music video shown on MTV was The Buggle's Video Killed 
The Radio Star.

The song refers to the changes in music during the 1960s whereby the new generation would no longer appreciate past "radio stars." Relating to the concerns raised about mixed attitudes towards technological inventions which made making music no longer a raw talent rather photography, record production and audio recording. This video was advertised on Top Of The Pops and MTV. But it was critiqued for being too violent as they blew up a television. This video is known for marking the debut of MTV.
By the mid 1980s videos played the main role in the marketing of music. Some see MTV as the "golden era" of music videos, the success of a new art form. On the other hand, others see it as the death of the true musical artist as physical appeal became more popular than talent eg. Madonna.