Audience feedback

I showed both the digipak and the magazine advert to two members of staff and five pupils. The response was positive. In particular they commented on:

• The bright colour tones which were consistent with the atmosphere of the song.

• The composition within individual picture frames.

• The 'fun nature of the pictures which corresponded with the fun nature of the song'.

• The fact that the digipak contained track listings and other relevant information such as bling records company and the bar code.

• The fact that the magazine cover presented and idealised picture of the band which would appeal to a young female audience who would want to be like these idealised figures.

The audience feedback was so positive that we did not need to make any additional changes.