Audience Research

To accompany our video we have chosen a song; Robin Schulz ft Jasmine Thompson - Sun Goes Down. We played this song to a few teachers and some peers from other media studies classes. We asked the m the following questions and here were some of their responses;

1. What words come to mind after hearing this song? (First impression/emotional response.)
Many people said they believed the song to be positive, upbeat, warm and an overall feel good song.

2. Which other artist's music did this music remind you of?
This song remained them of they replied with artists such as Carly Rae Jepsen, Major Lazer and Tori Kelly.

3. What are these artists music videos like? What would you expect to see?
Majority of people expected the music video include friends, dancing and goofing around.

4. How would you describe the mood of the song?
Uplifting, feel good, happy and radiant.

5. If the song was a colour, what colour would it be?
Most responses included bright, vibrant colours such as orange and yellow.

6. What pictures does the song create in your mind?
People dancing, being carefree in the summer, partying and being young.

7. What narrative do you imagine with this song?
Friendship, travelling, trying new and exciting things as well as making memories.

After the collection of this data we can conclude this song is viable and appropriate for our project.

Tanya Ahmed
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