Alex Southam

Alex Southam 

Alex Southam freelances for OB management. Initially he was qualifying to become a lawyer. However, after a while he felt as though it didn't allow him to explore his creativity. Therefore, he began to make music videos to learn about the trade of the music video making business.

To begin with Alex had grasp the concepts of working with camera angles/shot, lighting and editing. He mainly enjoyed continuous shots using very little cuts. This is evident in many of the music videos he has directed. He liked to play around with the format of the videos as it enabled him to have real artistic freedom and try new techniques.

Alex did not like to work on commercials as they didn't allow much freedom or allow him to develop his ideas, instead they solely focused on making products look desirable to consumers in order to gain profits.



Alt-J - Tessellate is a perfect example of  music video with continuous filming with no cuts. It was a very low budget film of £10,000 and was shot in 1 day. The video has a large cast and they used special After Effects.

 Alex prefered to publish his work using Vimeo instead of other platforms as he considered it to have a higher status as it is becoming an increasingly important platform.

Alex Southam, director of acclaimed music videos for Alt-J, Chase & Status, Laura Mvula, Tom Odell, Lianne Le Havas, and others joined Rogue Films in London for his music video and commercial work.

Alex has become one of the UK's most promising young directors working in music video in the past couple of years, first made an impact with his videos for Binary, Labrynth Ear and I Break Horses, and then directed the ambitious video for Alt-J's Tessellate - a hip-hop retelling of Raphael's painting The School Of Athens – which garnered a nomination at the UK Music Video Awards in 2012. 

Since then he has directed videos for Chase & Status, Tom Odell and his video for Laura Mvula's She was nominated for best pop video at this year's UK MVAs. 

Dom Gomez, head of content at Rogue, says: "It’s not every day that you meet a talent like Alex. His bold, story-driven ideas, alongside his eye for detail, makes him a really important part of our roster. He feels perfectly placed to broaden his career into content and commercials.”

Alex will continues to be represented by OB management for music videos in the UK and the US.