The purpose of creating a music video is to maximise revenue streams. In many cases the song alone does not generate enough attention. However, when a video accompanies the song it then becomes a massive hit. Some examples of the are A-Ha Take On Me, Sinead O'Connor's Nothing Compares 2U and Daniel Powter - Bad Day.
A-Ha - Take On Me
Initially, the Norwegian pop band A-Ha released Take On Me. The video was directed by Steve Barron and is filmed in an East End style cafe, includes a comic sketch with a combination of live action footage. The live action footage has been traced over to give the characters realistic movement. It took approximately 16 weeks to complete. In the 1986 MTV Video Music Awards the video for Take Me On won six awards; best artist in a video, best concept video, most experimental video, best direction, best special effects and view's choice. This shows that the video created by Steve Barron successfully commercialised the song.
Sinead O'Connor - Nothing Compares 2U
The Irish singer made this song a huge hit. The fact that it was so personal to her, and we can tell that by the video, made it touch the hearts of so many across the world. The music video was originally intended to be shot in mainly in Paris. However, after watching back the footage of Sinead's close up of her singing the producers decided that, that should be the main focus of the music video.
Daniel Powter - Bad Day
The music video accompanying Bad Day features a man and a woman walking and going about their daily routine over a few.
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